▄█████▄▄▄▄ ▄█████▄▄▄▄ ▄█████▄▄▄▄
█▓███████ █▓███████ █▓███████
█▓██████▌ █▓██████▌ █▓██████▌
▐▓██████ ▄▄▄ ▄▄██████ ▄▄▄ ▄▄██████
▐▓██████ ▄█▀▀▀ ▄▄▄▀▀█████ ▄█▀▀▀ ▄▄▄▀▀█████
▐▓██████ ▀▄▄▄▄████████▄ ▀██ ▀▄▄▄▄████████▄ ▀██
░░░░░▐█▓█████▌░░░ ▀▀▀▀█████▓███▐█▌░░░ ▀▀▀▀█████▓███▐█▌░░░░░
▒▒▒▒▒▒ █▓██████ ▒▒▒▒▒▒▒ ▀████▓██▌██ ▒▒▒▒▒▒▒ ▀████▓██▌██ ▒▒▒▒▒▒
▓▓▓▓▓▓▓▄▀█▓█████▄ ▓▓▓▓▓▓▓▄▐████▓██▐█▄ ▓▓▓▓▓▓▓▄▐████▓██▐█▄ ▓▓▓▓▓▓▓
▀▀▀▀▀▀ ▀███████▄ ▀██▀ ▄▄█████▀ ▄███▄ ▀██▀ ▄▄█████▀ ▄███▄ ▀▀▀▀▀▀
▀▀▀▀▀▀▀▀▀▀█▄ ▀▀██████▄▄██▀▀▀▀ ▄▄ ▀▀██████▄▄██▀▀▀▀ ▄▄ ▀▀██████▀ █▀▀▀▀▀▀
▀█▄▄▄ ▀▀▀▄▄▄▄▀▀▀▀▀ ▀█▄▄▄ ▀▀▀▄▄▄▄▀▀▀▀▀ ▀█▄▄▄ ▀▀▄▄█^bbl
·-────░───────── ▀▀▀▀▀ ───────────── ▀▀▀▀▀ ───────────── ▀▀▀▀▀ ─────░--·
b i b l i o t h e c a - i s - o p e n - t o d a y
·-───────── ░ ───────────────────── ░ ─── ░ ─────── ░─────────- ░ ───────--·
┌───┐
│ ┌───┐─────────────────────────────────────────────────────────────────────┐
└─│─┌───┐ [ r·e·l·e·a·s·e i·n·f·o ] │
│ └─│─┘ │────────────────────────────────────────--· │
│ └───┘ │
│ title : Innovation Games: Creating Breakthrough Products Through │
│ Collaborative Play │
├───────────────────────────────────────────────────────────────────────────┤
│ publisher : Addison-Wesley Professional │
├─────────────────────────────────────┬─────────────────────────────────────┤
│ isbn : 0321437292 │ format : CHM │
├─────────────────────────────────────┼─────────────────────────────────────┤
│ pub date : August 28, 2006 │ size : 02 x 2.88mb │
├─────────────────────────────────────┼─────────────────────────────────────┤
│ rls date : 09/20/2006 │ type : eBook │
└─────────────────────────────────────┴─────────────────────────────────────┘
┌───┐
│ ┌───┐─────────────────────────────────────────────────────────────────────┐
└─│─┌───┐ [ r·e·l·e·a·s·e n·o·t·e·s ] │
│ └─│─┘ │────────────────────────────────────────--· │
│ └───┘ │
│ The toughest part of innovation? Accurately predicting what customers │
│ want, need, and will pay for. Even if you ask them, they often canÆt │
│ explain what they want. Now, thereÆs a breakthrough solution: Innovation │
│ Games. Drawing on his software product strategy and product management │
│ consulting experience, Luke Hohmann has created twelve games that help │
│ you uncover your customersÆ true, hidden needs and desires. │
│ │
│ YouÆll learn what each game will accomplish, why it works, and how to │
│ play it with customers. Then, Hohmann shows how to integrate the results │
│ into your product development processes, helping you focus your efforts, │
│ reduce your costs, accelerate time to market, and deliver the right │
│ │
│ - Learn how your customers define success │
│ - Discover what customers donÆt like about your offerings │
│ - Uncover unspoken needs and breakthrough opportunities │
│ - Understand where your offerings fit into your customersÆ operations │
│ - Deliver the right new features, and make better strategy decisions │
│ - Improve the effectiveness of the sales and service organizations │
│ - Identify your most effective marketing messages and sellable features │
│ │
│ Innovation Games will be indispensable for anyone who wants to drive more │
│ successful, customer-focused product development: product and R&D │
│ managers, CTOs and development leaders, marketers, and senior business │
│ executives alike. │
│ │
│ http://www.amazon.com/exec/obidos/tg/detail/-/0321437292/ │
│ │
│ │
│ INSTALL NOTES │
│ ┌───┐ │
│ Unzip, unrar and enjoy │ ┌───┐ │
│ └─│─┌───┐
└─────────────────────────────────────────────────────────────────────└─│─┘ │
┌───┐ └───┘
│ ┌───┐─────────────────────────────────────────────────────────────────────┐
└─│─┌───┐ [ m·i·s·c i·n·f·o·] │
│ └─│─┘ │────────────────────────────────────────--· │
│ └───┘ ┌───┐ │
│ BBL IS A SIGN OF THE EBOOK'S QUALITY SINCE 2005 │ ┌───┐ │
│ └─│─┌───┐
└─────────────────────────────────────────────────────────────────────└─│─┘ │
└───┘