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/ \/ / / \/ \/ / \/ \/ / \
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/ // / __/ // / \__ /
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/ \/ / \/ \
/ / / / / /
/ / / __/ -- C H A P T E R T W E N T Y O N E --
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New Riders
David Airey
Work For Money, Design For Love
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2012
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Publisher > New Riders
Author > David Airey
Title > Work For Money, Design For Love
Issue > ---
Year > 2012
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ISBN > 9780133052756
Pages > 255
Genre > Business-And-Economics Design
Language > English
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Type > Retail
Media > Book
Format > .epub
Section > eBook
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Published > 2012-10
Release > 2026-04-30
Disks > 01*4.4MB
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https://www.pearson.com/en-us/subject-catalog/p/work-for-money-design-for-love
-answers-to-the-most-frequently-asked-questions-about-starting-and-running-a-s
uccessful-design-business/P200000008928/9780133052756
Unlike other dry business books, this refreshing, straightforward guide from
Logo Design Love author and international designer David Airey answers the
questions all designers have when first starting out on their own. In fact,
the book was inspired by the many questions David receives every day from the
more than 600,000 designers who visit his three blogs (Logo Design Love,
Identity Designed, and DavidAirey.com) each month. How do I find new clients?
How much should I charge for my design work? When should I say no to a client?
How do I handle difficult clients? What should I be sure to include in my
contracts? Davids readersa passionate and vocal groupregularly ask him these
questions and many more on how to launch and run their own design careers.
With this book, David finally answers their pressing questions with anecdotes,
case studies, and sound advice garnered from his own experience as well as
those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie
Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on
their own will find this book invaluable in succeeding in todays
hyper-networked, global economy.
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