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Harvard Business Review Press
Cass R. Sunstein
How To Become Famous
N/A
2024
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Publisher > Harvard Business Review Press
Author > Cass R. Sunstein
Title > How To Become Famous
Issue > N/A
Year > 2024
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ISBN > 9781647825379
Pages > 288
Genre > History
Language > English
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Type > RETAIL
Media > Book
Format > .EPUB
Section > eBook
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Published > 2024-05
Release > 2026-05-23
Disks > 02*5.0MB
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https://bookshop.org/p/books/how-to-become-famous-lost-einsteins-forgotten-
superstars-and-how-the-beatles-came-to-be-cass-r-sunstein/7ab72d2aa92e7c84
Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen,
Oprah Winfreyall of them were struck. Why? What if they hadn't been? Consider
the most famous music group in history. What would the world be like if the
Beatles never existed? This was the question posed by the playful, thought-
provoking, 2019 film Yesterday, in which a young, completely unknown singer
starts performing Beatles hits to a world that has never heard them. Would the
Fab Four's songs be as phenomenally popular as they are in our own Beatle-
infused world? The movie asserts that they would, but is that true? Was the
success of the Beatles inevitable due to their amazing, matchless talent? Maybe.
It's hard to imagine our world without its stars, icons, and celebrities. They
are part of our culture and history, seeming permanent and preordained. But as
Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this
startling book, that is far from the case. Focusing on both famous and forgotten
(or simply overlooked) artists and luminaries in music, literature, business,
science, politics, and other fields, he explores why some individuals become
famous and others don't and offers a new understanding of the roles played by
greatness, luck, and contingency in the achievement of fame. Sunstein examines
recent research on informational cascades, network effects, and group
polarization to probe the question of how people become famous. He explores what
ends up in the history books and in the literary canon and how that changes
radically over time. He delves into the rich and entertaining stories of a
diverse cast of famous characters, from John Keats, William Blake, and Jane
Austen to Bob Dylan, Ayn Rand, and Stan Leeas well as John, Paul, George, and
Ringo. How to Become Famous takes you on a fun, captivating, and at times
profound journey that will forever change your perspective on the latest
celebrity's "fifteen minutes of fame" and on what vaults some to the topand
leaves others in the dust.
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