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Wiley
James Cheo
The LinkedIn Playbook For Employees
N/A
2026
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Publisher > Wiley
Author > James Cheo
Title > The LinkedIn Playbook For Employees
Issue > N/A
Year > 2026
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ISBN > 9781394362400
Pages > 294
Genre > Career-Development
Language > English
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Type > RETAIL
Media > TECH
Format > .epub
Section > eBook
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Published > 2026-06
Release > 2026-06-27
Disks > 01 x 2 MB
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- - -- [ D E S C R I P T I O N ] -- - -
Build a powerful LinkedIn presence that opens doors to career opportunities
In today's competitive job market, talented professionals risk career
invisibility when they lack a strong LinkedIn presence. The LinkedIn
Playbook for Employees: How to Build Your Professional Brand Without Losing
Your Job shows you how to build authentic professional influence while
working as a full-time employee. Written by James Cheo, Chief Investment
Officer at a global bank and LinkedIn Top Voice who grew his following to
over 80,000 while maintaining his day job, this book delivers proven
strategies for transforming your LinkedIn profile from digital rsum to
career catalyst. The LinkedIn Playbook for Employees guides you through
every aspect of building a sustainable LinkedIn presence, from optimizing
your profile and defining your value proposition to crafting compelling
content that resonates with your target audience. Youll discover how to
develop 3-5 content pillars that give your voice structure, master
storytelling techniques that make your expertise memorable, and leverage
the psychology of attention to ensure your posts get noticed. The book
reveals technical best practices including optimal posting times, format
strategies that drive exceptional engagement, and how to use LinkedIns
features to dramatically amplify your reach. You'll also discover: How to
transform your profile into a reputation engine that converts visitors into
meaningful connections and generates substantially more career
opportunities Content strategies built on proven psychological principles
that significantly increase post retention and generate far greater
visibility than passive engagement alone Trust-building frameworks that
establish you as more credible than corporate messaging and position you
for internal recognition and advancement Measurement and analytics
approaches that translate visibility into tangible outcomes including
promotions, collaborations, speaking engagements, and strategic career
moves Ethical boundaries and sustainability practices that prevent burnout
while building long-term professional influence through consistency rather
than viral moments Perfect for professionals, job seekers, entrepreneurs,
career changers, university students, and business leaders, The LinkedIn
Playbook for Employees provides a comprehensive roadmap for building a
professional brand that differentiates you in your industry, adds genuine
value to your network, and creates sustainable career opportunities.
Written from the perspective of an employee rather than an influencer, this
practical guide shows you how to amplify your voice without losing your
authenticity or jeopardizing your position.
- - -- [ R E T A I L U R L ] -- - -
https://bookshop.org/p/books/the-linkedin-playbook-for-employees-how-to-
build-your-professional-brand-without-losing-your-job-james-
cheo/6eef6bb8177def82
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