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Wiley
Katherine Perry
Ticker Shock
N/A
2026
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Publisher > Wiley
Author > Katherine Perry
Title > Ticker Shock
Issue > N/A
Year > 2026
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ISBN > 9781394411849
Pages > 371
Genre > Market-Segmentation-And-Pricing
Language > English
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Type > RETAIL
Media > TECH
Format > .epub
Section > eBook
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Published > 2026-07
Release > 2026-09-10
Disks > 01 x 3 MB
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- - -- [ D E S C R I P T I O N ] -- - -
How identity, access, and attention are transforming the future of
corporate branding and investor relations The modern market is no longer
defined solely by balance sheets and earnings reportsit's powered by
identity, access, and emotion. Ticker Shock: A Playbook for Investor
Relations, Communications, and Leadership in the Age of Retail Investors
reveals how a new generation of investors, armed with instinct and a
smartphone, is rewriting the rules of engagement across capital markets.
These retail investors aren't just buying sharesthey're building personal
brands, performing belonging, and transforming financial discourse into a
cultural act. Katherine Perry dissects this evolution with precision,
blending behavioral insight, cultural analysis, and communications strategy
to illuminate a financial ecosystem driven by resonance rather than
fundamentals. Through vivid case studies, Perry traces how speculation,
sentiment, and social visibility have fused into a powerful new market
narrative. Each chapter unpacks how retail behavior is reshaping investor
relations, branding, and corporate leadership in an attention-driven age.
For executives, marketers, and financial professionals navigating this
volatile environment, Ticker Shock provides a critical framework for
understanding and adapting to today's participatory, high-velocity markets
where visibility equals value, and trust is earned in real time. The first
comprehensive analysis of retail investor culture and its impact on
corporate identity, Ticker Shock: Highlights how social media and digital
visibility drive market sentiment and valuation Explains why retail
speculation is as much cultural expression as financial decision Features
case studies from leading companies such as Robinhood, Palantir, and
Netflix Explores how CEOs must now communicate like creators to maintain
credibility and relevance Provides actionable insights for investor
relations, communications, and marketing teams Examines how AI,
tokenization, and social platforms are redefining due diligence and access
Maps the regulatory and reputational challenges of a participatory
financial system Ideal for executives, investor relations officers,
communications professionals, and corporate strategists, Ticker Shock is
essential reading for MBA and business school courses in finance,
marketing, and corporate communications. It is also a critical reference
for financial media, analysts, and fintech operators navigating the
evolving dynamics between brand, behavior, and belief in modern markets.
- - -- [ R E T A I L U R L ] -- - -
https://www.ebooks.com/en-us/book/347519417/ticker-shock/katherine-perry/
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