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- p r e s e n t s -
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The Business of iPhone and iPad App Development: Making and Marketing
Apps that Succeed, Second Edition (c) by Apress
The type of the release is: eBook
In the PDF format with ISBN: 1430233001 and Pub Date: March 30, 2011
The size of the release is: 11 disks x 5.00mb
And released on: 03/22/2011
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The phenomenal success of the iPhone, iPad and the iPod touch has
ushered in a ôgold rushö for developers, but with well over 300,000 apps
in the highly competitive App Store, it has become increasingly
difficult for new apps to stand out in the crowd. Achieving consumer
awareness and sales longevity for your iOS app requires a lot of
organization and some strategic planning. Updated and expanded for iOS
4, this bestselling book will show you how to incorporate marketing and
business savvy into every aspect of the design and development process,
giving your app the best possible chance of succeeding in the App
Store.The Business of iPhone and iPad App Development was written by
experienced developers with business backgrounds, taking you
step-by-step through cost effective marketing techniques that have
proven successful for professional iOS app creatorsùperfect for
independent developers on shoestring budgets. No prior business
knowledge is required. This is the book you wish you had read before you
launched your first app!What youÆll learnAnalyze your ideas and
competition, and identify your audience to evaluate sales
potential.Protect your business and intellectual property and avoid
potential legal hassles.Transform your iOS app into a powerful marketing
tool.Build synergy with in-app cross-promotion and social media, and
AppleÆs Game Center.Utilize revenue-generating business models such as
in-app advertising and In-App Purchase. Includes extensive coverage of
the iAd framework and the Store Kit API.Improve usability and implement
effective testing.Create a pre-release buzz online with Twitter,
Facebook, blogs, and a dedicated web site.Successfully navigate the App
Store submission process.Execute a post-release marketing strategy with
press releases, app reviews, promotional sales and giveaways.Who this
book is forThis book is for any developer looking to build a successful
business selling iPhone, iPod touch, and iPad apps in AppleÆs iTunes App
Store. All the code examples included in this book can be downloaded
from http://iphonebusinessbook.com/
http://www.amazon.com/exec/obidos/tg/detail/-/1430233001/
INSTALL NOTES
Unzip, unrar and enjoy
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Greetings fly out to all our close friends
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